In keeping with the accelerated digitalisation of this pandemic era, the APUJAN Spring/Summer 2021 London fashion show will be presented in digital form for the first time ever, with the theme “Gaze into The Flowers in The Mirror” was launched during London fashion week.

The theme of this season draws inspiration from science fiction, telling stories in the blurred zone that exists between the virtual and the real. Apu Jan often uses books as the mood board for his designs, and this season's titles include Flowers in the Mirror, The Diamond as Big as the Ritz, Fahrenheit 451, Speaker for the Dead, A Scanner Darkly, World Without Love and The Fall of the House of Usher. The theme “Gaze into the Flowers in the Mirror” echoes the Chinese idiom “Flower seen in the mirror, moon reflected on the water's surface” to evoke the concept of virtual images, which can be seen but not touched; echoing the log-in account and the mimicry of the account; the virtual reality glasses; the projected music performance and the fashion show in the mirror. This season, Apu Jan tells a story in the world of science fiction, where we gradually lose the ability to distinguish between virtual and reality.

APUJAN continues working with his original, and exclusively developed fabrics, including digital embroidery, semi-translucent jacquard fabric, jersey knitted jacquard and digital print, in combination with fantasy-style accessories made from 3-D printing, floral art design, and precious metals. The patterns on the designs use the common elements seen in the brand, including dinosaur skeletons, forests, deer, goldfish, roses, mirrors, moons, satellites, virtual projections, vector graphic points and lattice-like digital grid patterns.

The designs combine the details of traditional oriental garments with the silhouette of sci-fi imagination. These garments include pure silk knitwear, chiffon shirts, chiffon printed dress, jacquard coats and sports jackets, Formal gowns, PM 2.5 facemasks, neckerchief, aprons and hats are also featured in the show. APUJAN continuous his collaboration with NIKE, featuring the new NIKE AIR FORCE series on the catwalk.