In keeping with the accelerated digitalisation of this pandemic era, the APUJAN Spring/Summer 2022 collection will be presented at London fashion week in the digital form, with the theme “In the Maze of Noises”.

Every season, APUJAN launches a reference book list as a mood board: this year the SS22 collection pays homage to sci-fi fictions and dreams, a blend of fantasy and real life, as per the novels of The Wizard of OZ and Alice in Wonderland, or as per the parable about time described in MOMO by Michael Ende and in The Fall of the House of Usher, a supernatural horror story by Edgar Allan Poe.

Apu Jan reinterpreted the codes of a modern fairy tale and created through the collection a storytelling about APUJAN’s fantasy imaginary: another story about the vagueness and vividness dreams, about community information and the overhead world.

The collection includes 33 unique sets which present unique distinctive details: knitted bags that remind of dinosaurs’ tails, embroideries made with floral art and book pages, hats adorned by knitted lions, 3D printed sci-fi glasses, meteors and dinosaurs’ bones transformed in hair accessories.
APUJAN continues the footwear collaboration with Adidas and the cooperation with XPure presenting new masks and goggles with different fabric styles.

APUJAN continues working with his original, and exclusively developed fabrics, including digital embroidery, semi-translucent jacquard fabric, jersey knitted jacquard and digital print, in combination with fantasy-style accessories made from 3-D printing, floral art design, and precious metals.

The collection also includes extensive fabric development by APUJAN, from printing to jacquard to hat decorations. Many oriental traditional clothing elements are combined into contemporary clothing, and are full of imagination of the fantasy world.

About the film:
Produced in the hometown of the brand, the Spring-Summer 2022 digital show will be directed by the acclaimed film director Hsiao Ya-chuan, and the special performance of the well-known Asia actresses LIN YU HSI (Allison Lin), CHIEN TING JUI (Dewi Chien), and the most well-known chess player in Taiwan, Joanne Missingham.

Allison Lin plays a dreamer lost In the Labyrinth of dreams: she encounters different types of characters. Driven by her curiosity, she tries to find a way out of the maze.
Joanne Massingham’s inner reflection in the dream attracts the protagonist to discover the fantasy world.
Dewi Chien plays as a resident in the dream world, she is dreamy and changeable.
Music of this season's collection was produced by DJ QuestionMark, composed by Chun-Ting (Refa) Wang and Szu-Chien Lu. In 7 minutes, the genre of the music has flown from classical to aggressive electronic sound. This massive transition shows the multiple-universe perspective of us. (i.e. dream and reality) the violin plays an important role in the film. Just like you, me and the main character, the violin is the audience of this world and the show, from the beginning till the end. The minimal and the movie scoring composing is the highlight of this season's music.